For the fifth year running, our Driving Test Success ‘4 in 1 Theory Test’ app has secured Apple’s position as the No.1 paid iPhone app!
With more than 25 years’ experience in the Learner Driver market, Driving Test Success has worked closely with leading developers, TheGameCreators, to produce the ‘Driving Theory Test 4 in 1’, the market leading app, which contains everything a learner driver needs to pass their Theory Test first time.
The 4 in 1’s key USP is the Pass Guarantee, influencing our impressive pass rate of 97% (compared to the national average of less than 50%). Our learners follow a tailored revision plan to secure a first-time pass, and more importantly, promoting safe driving. We’re so confident our app works, that if the learner completes the plan and fails their test, we refund the full test fee back.
This year we’ve had a glow-up too! After in-depth feedback and multiple surveys from our learners, we launched a brand-new look for the 4 in 1 app. Easy navigation paired with a modern more simplistic design has drastically improved usability for our app users.
As our target audience is submerged daily in technology, we thought it only made sense that our app was streamlined to align with this. Us getting the top spot for another year running has proven the success of learner engagement from these improvements!
We’ve recently collaborated with the DVSA on their ‘Ready to Pass?’ campaign. The campaign provides a ‘Test ready checklist’ that acts as a guide for learners being completely ready for their test. Working alongside the DVSA was a massive opportunity for us to continue promoting the importance of safe driving and ensuring learners are fully prepared before they take their test.
Our app hasn’t just benefited our learners; the Practical Driving subscription has been a game-changer for our ADIs too. Not only do our 260+ video tutorials showcase safe driving methods for learners, but they’re also great teaching materials too. ADIs can show their pupils a virtual demonstration whilst in the car and safely parked, before performing the manoeuvre themselves, so they know exactly what to expect.
It doesn’t stop at our app; we educate our audience across multiple platforms. TikTok really came into its own during the pandemic, and for us it was an immense stage for our voice to be heard. Tips for revision, how to use the app, what to expect on a driving lesson, how to settle nerves, and what happens on the day of your Driving Test are just some of the topics that have had an amazing reception from our followers.
From the two years that we have been posting, we have become verified and have also hit over 1 million followers, which is incredible. Revision doesn’t have to be boring with Driving Test Success!
Summary of key points
- Apple’s No.1 Paid iPhone App for 2022, 2021, 2020, 2019 & 2018
- We’ve helped over 16 million learners prepare for their tests
- Over 220,000 reviews/ratings (and growing daily!), bringing our average to 4.7/5
- 97% pass rate compared to the national average of less than 50%
- A trusted, established brand with 25+ years of experience
- A dedicated team with 127+ years of industry experience
- Verified on TikTok with 1M+ followers
- Intelligent Instructor Product of the year award 2022
- FirstCar’s App of the Year 2019 and 2021
For more information please contact [email protected].